Strategy
A combination of high impact placements and ROS were utilized to maximize exposure while working within the CPM, efficiency, and budget requirements of the campaign. On top of the standard ROS placements, Blue Moon implemented a page takeover & road block in addition to one of our most exclusive and unique “pencil bar” placements, which stretches across the base of the navigation bar in every section to guarantee exposure to all of our visitors.
Participating Sites:
New York’s
www.villagevoice.com
Denver’s
www.westword.com
Chicago’s
www.chicagoreader.com
San Francisco’s
www.sfweekly.com
Philadelphia’s
www.philadelphiaweekly.com
Oakland’s
www.eastbayexpress.com
The North Bay’s
www.bohemian.com
San Diego’s
www.sdreader.com
Washington D.C.’s
www.washingtoncitypaper.com
Phoenix’s
www.phoenixnewtimes.com
Los Angeles’
www.laweekly.com
