college publications
Through an association with college publications across the country, Voice Media can deliver an audience of more than 12 million students at over
1,000 campuses.
Collectively, this audience wields enormous brand influence and holds enormous spending power:
CONSIDER THE FACTS
College-age students are impressionable consumers. On their own for the first time, they express their freedom and individuality through consumer behavior.
Students are actively developing brand loyalties that will last decades, if not a lifetime.
College students are projected to boast nearly $70 billion in spending power for discretionary products. Including the average parental contributions a staggering $100 billion is expected to be pumped into the economy this year in the college market. Reports across the nation continue to show a rise in the percentage of expendable income used by college students compared to previous years.
Voice Media can target specific college groups:
I
vy League, Big 10, Pac 10, African American, engineering schools, nursing schools, etc.
OTHER OPPORTUNITIES
Street Teams offer you the opportunity to literally place your product sample or merchandise directly into the hands of college consumers.
Street Teams visit campuses during peak hours and interact with students on a casual but effective one-to-one basis.
Posters & Postcards are efficient, high-profile tools for reaching the college audience. Voice Media can facilitate their production in a variety of sizes. Distribution via Street Teams can be arranged.
College Events - Many of our markets produce lunchtime concert series, semester kick-off concerts
and provide opportunities at other campus events. These are held in high traffic locations on campus near student unions.
Participation in campus-produced events is also available
