dallas observer dallastexas

Since its founding in 1980, Dallas Observer has grown to become the largest newsweekly in Dallas. Dallas Observer provides a provocative point of view - an alternative to the staid coverage by mainstream daily papers and city magazines - of film, music and politics in North Texas.

Today, Dallas Observer reaches 557,490 readers in print and over 400,000 adults online monthly who come to the paper for the same reasons as the previous generations: hard-hitting, fearless investigative reporting, cutting edge film and music coverage, and the most comprehensive listings for entertainment and dining in the Metroplex.

With the integration of tools like email blasts, SMS texting and targeted banner advertising, Dallas Observer paves the path for digital marketing. Event marketing opportunities abound like the Annual St. Patrick's Day Parade and After-Party, Observer Wine & Dine gala, and the Dallas Observer Music Awards and Showcase.

Each week the Dallas Observer distributes more than 75,000 free copies into the hands of active young urbanites. Bulk dropped for pick-up to locations where Dallasites congregate (bars, clubs, record stores, bookstores, streetboxes, etc.), the Observer guarantees their rate base, audited by VAC (circulation); Media Audit July 2011.