demo target
PRINT AUDIENCE
Younger Dual Audience
Demographic surveys show that 44.5% of readers are 18-34 with a 50.4%/49.6% male/female split.
Professional and Educated or Currently Enrolled Students
Our recent demographic study shows 58% of our audience has at least a college degree with 75% employed
Single, Disposable Income
69% of readers are not currently married, working hard and playing harder spending their highly disposable income -- 49% of our readers have a HHI of $50K+ and another 30.1% earning $75k or more.
Multi-Lifestyle, Multi-Ethnic, Urban Audience Who Use Weeklies Regularly
Alt weekly readership reflects the ethnicity of the markets served, and the alternative lifestyles depicted on their pages.
Socially Active and Highly Visible
6.2% attended a music performance in the last 30 days.
67.7% went to a bar/nightclub/restaurant and consumed alcoholic beverages 3+ times in the last 30 days.
64.74% attended a spectator sporting event in the last 30 days.
53.9% attended theater in the last 30 days.
85.9% have gone to the movies in the last 6 months.
32.8% hosted a party in the last 30 days.
Tech-Savvy, Gadget Owners and Early Adopters
91.2% own a personal computer
76.5% own a DVD/Blu-Ray player
48.9% own a high definition television
48.8% own a video game system
88.1% own a cellular phone
63.6% own an MP3 player
Source: 2011 Mediamark Research Inc. (MRI) Custom Readership Division
*MRI Composite Data
ONLINE AUDIENCE
Bachelors with Bachelors
Demographic surveys show that 68.8% of our online visitors are single and have a college degree or post graduate degree.*
Branded to the Alternatives
Our online survey shows that 65% of those visiting our websites are also reading our weekly print product!
Male / Female
59.1% male and 40.9% female for our online visitors.
Disposable Income to Support the Lifestyle on the Run!
A median household income of $56,300 leaves our online visitors with money to spend to on dining, fashion, travel, techno gadgets and fun!
Click here for more demographic information.
Source: ComScore 3 Mos. Average September 2011
*MRI Composite Data
