demo target
PRINT AUDIENCE
Younger and Male Skewed
Demographic surveys show that 32.% of readers are 18-34; and 59.4% are male.
Professional/Managerial Career Paths or Currently Enrolled Students
Demographic studies show that 47.0% of readers are professional/managerial; 16.3% are students.
Single
67.3% of readers are not currently married making their $55,500 HH income HIGHLY disposable.
Multi-lifestyle, Multi-ethnic,Urban Audience Who Use Weeklies Regularly
Alt weekly readership reflects the ethnicity of the markets served, and the alternative lifestyles depicted on their pages.
Socially Active and Highly Visible
79.3% went to the movies 2.6Xs in the last 30-days; 76.6% saw live music 2.8Xs in the last 30 days; 62.7% attended theater 1.9Xs in the last 30-days; 29% gave a party in the last 30-days.
Techno-savvy Gadget Owner and Early Adopters
Readers index at well over 100 for ownership of digital technology (PCs, smart phones, MP3 players, digital cameras, etc.)
Source: 2007 Mediamark Research Inc. (MRI) Custom Readership Division
*MRI Composite Data
ONLINE AUDIENCE
Bachelors with Bachelors
Demographic surveys show that 68.8% of our online visitors are single and have a college degree or post graduate degree.
Branded to the Alternatives
Our online survey shows that 65% of those visiting our websites are also reading our weekly print product!
Male / Female
52% male and 48% female for our online visitors.
Disposable Income for Adventure Travel
A median annual household income of $56,300 gives our visitors money to spend on travel!
Source: 2007 Mediamark Research Inc. (MRI) Custom Online Survey
*MRI Composite Data