voicesmart

Objective

To create interest and awareness of the film Doctors Without Borders and to sell tickets to the film premiere and live panel discussion to be held immediately following the film with some of the doctors from the film.

Strategy

A variety of ad options were utilized for this campaign to bring about maximum exposure. Quarter page full color ads ran in 16 publications reaching over 3 million weekly readers complimented by online banners on the entertainment pages at high impression levels. Doctors Without Borders also sponsored promotional newsletters in Los Angeles, Chicago, Austin, Dallas and San Francisco. To maximize their reach into markets with a high number of participating theatres, text alerts were utilized in Los Angeles, Dallas and San Francisco.

Results

The panelist of doctors and audience members engaged in a question and answer session that left all with an increased appreciation for the work of Doctors Without Borders. The client enjoyed higher than expected ticket sales and considered the campaign a big success!