ESPN X Games has been a partner for the last 7 years, both in Southern California (LA/OC and SD), as well as Denver. This year, X Games reached out even more than years past to drive up a spike in attendance, through a multitude of options VOICE Media offers.
X Games in Southern California- We created the idea of an insert that would be passed out at the X Games as well as inserted into the papers. This way, potential attendees from our audience were able to get an idea of the upcoming X Games and what it had in store for them ahead of time. We also partnered with X Games on site at their event in Los Angeles.
X Games Denver- Along with traditional print, we have partnered to do giveaways, via email blasts, display banners, as well as using email blasts to enhance the presale effort.
