To create awareness and interest in the new program. Not only did it promote the show, it also encouraged our audience to tune-in, and gave them a chance to win a number of cash prizes. The final goal was to gain reader and user interest in Hung through their print and online promotions.
Strategy
In order to maximize results, HBO ran high impact units including Full Page 4C ads, as well as a plethora of digitally targeted options including corner peels, road blocks, and the standard run of site IAB sizes. We also set up a landing page/micro site for readers to cast their vote for the contest being sponsored by HBO - Hung.
Results
By the end of the campaign, HBO received a high click thru rate as well as an overwhelming tune in success.
