To bring awareness of their event “Beam Rocks” to the rock n’ rollers of the VOICE Media audience.
Strategy
Beam ran the gambit of advertising opportunities with their campaign. Everything was used to draw in the audience. From a Microsite that allowed viewers to enter for a chance to win free tickets, to an online campaign specifically targeted to the music section to gurantee their viewers were interested in music, as well as two half page print insertions that ran on two consecutive weeks.
Results
The Microsite received 340 total entries with requests for 829 total tickets, as well as securing an additional 117 Email Newsletter Subscribers.
