case studies
Client: Trans World
Objective
Generate sales and create buzz for Trans World’s music and video retailers around the holiday shopping season (900 stores in 47 states).
Strategy
- Voice Media helped Trans World achieve viral success with the creation of a highly funny and unique email based game and holiday eCard that parodied the hit MTV show “Pimp My Ride”.
- Email to 2MM names from our exclusive email database of urban market hipsters -- trendsetters and tastemakers.
- Web banner campaign on 28 Alternative Weekly web sites
Results
- Trans World’s list rental achieved an open rate of 13% or 280,000 emails in a 3 week period.
- In 2 weeks, over 375,000 unique visitors went to the website.
- 8% of those who received the email clicked through to Trans World Entertainment’s website.
- Visitors averaged 2 minutes 28 seconds online interacting with the advertisement.
- Over 6,000 viral email holiday cards were created and sent to over 14,000 people.
- 60 days after the launch of the campaign and with NO advertising to support it, approximately 400 people a day continued to visit the website.
- Campaign won a Gold Addy
