case studies
Client: Independent Film Channel
Objective
Generate online buzz for IFC’s Samurai 7 series
Strategy
Voice Media concepted and created a unique email based digital gaming site "Samurai Kittens" which parodied the series
Game was introduced to the consumer through a targeted email blast to a proprietary 100,000 subcriber list.
Game was further promoted online through banners on participating publication websites
Results
- 3 million people logged on to play the game
- Served over 5 million banners
- 65,000 or 2% who played submitted their high score
- Average length of game play: 21 minutes
- Top 1000 registered high scores logged in for over an hour of game play
Awards
Winner: Cannes Cyber Lion, Finalist
Winner: The One Show, Merit
Winner: National Gold ADDY
