street team
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Our enthusiastic hands-on event staff will increase awareness of your product at weekly events, and bring your message face-to-face with your target audience. |
| Featured Case Study McDonald's Late Night - Chicago, IL McDonald’s Objective: Create a bond between the brand, the local nightlife scene and young urban adults. Introduce McDonald’s new product offerings while creating “cool” late night McDonald’s cache. Drive traffic to designated local McDonald’s restaurant locations. Voice Media’s Strategy: Street Team members visited cool bar venues located in heavily trafficked areas of Chicago. Venues visited were selected specifically because their young urban clientele matched McDonald’s demographic target. The Street Teams interacted with and informed local bar-hoppers about McDonald’s new product offerings. The Teams helped drive traffic to select McDonald’s by distributing coupons offering late night discounts to the target audience. A custom print campaign running in the Chicago Reader simultaneously promoted the venue locations and purpose of the McDonald’s Late Night street team activity. Results: Almost 50 venues participated in the McDonald’s Late Night campaign. Over 40,000 coupons were distributed throughout each 8 week campaign. There were 6,000 McDonald’s premiums given away. McDonald's received valuable consumer feedback regarding their new menu. Program renewed 3 times due to overwhelming success! |
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