To launch new Samsung products with T-Mobile in select markets.
For maximum results, T-Mobile is to run a month long print campaign, that is buffered with approx 2 Million digital in the following markets: San Francisco/East Bay (combo market buy), New York, Los Angeles, Philadelphia, Phoenix, Seattle (a combo market buy in both the Stranger and Seattle Weekly), Miami/Broward-Palm Beach New Times (combo market buy), Houston, Dallas/Ft. Worth Weekly (combo market buy), and the Chicago Reader. Although it is only a month, T-Mobile was able to saturate our markets with their brand for maximum exposure and results.
