voicesmart

Objective

To bring awareness to the upcoming Holiday Sale Vans was promoting to their loyal consumer base in their top markets/store locations throughout the country.

Strategy

A high level of impressions and high-impact placements were placed in every section of several of our sites in their top markets of interest. Aside from digital, they also targeted our print audience through Full Page and Half Page print ads in our weekly publications as well as in a number of strategically-located college publications.


Participating Markets:
LA/OC Weekly
San Diego Weekly
SF Weekly/East Bay Express
Seattle Stranger
Phoenix New Times
Salt Lake City Weekly
Denver Westword
Dallas Observer/Ft Worth Weekly
Houston Press
Austin Chronicle
San Antonio Current
Creative Loafing Tampa/Sarasota
Washington City Paper
Baltimore City Paper

Results

This was a hugely successful campaign for Vans raising awareness for their Holiday Sale and driving large numbers of consumers to their advertised stores in their major markets throughout the entire Holiday Season.