Paid Media is one of the most effective forms of advertising today. It extends to search engine marketing and is often used in conjunction with content marketing to achieve both short- and long-term results. By paying for an advertising slot at the top of a search engine page, you are guaranteeing that your site will be visible to thousands of people as they search for local businesses. Other forms of paid media include Facebook, Twitter and Google+ advertising which can boost your posts and generate more social sharing of your page.
At V Digital Services, we know that one of the most important aspects of paid media advertising is the ability to target your ads by geographic location, demographic, hour of the day and more. For example, you can set your ad to show only during normal business hours within 50 miles of your location. You can also discourage negative search terms like “free” and “cheap” to weed out people who are less likely to buy after clicking on your ad. With paid media, every click counts.
Since it typically takes from three to six months for SEO traffic to build up on a website, paid media is the fastest way to get traffic to your site quickly. This method offers immediate returns on investment, while also setting you up for plenty of future growth. With V Digital Services, all of your paid media ads will be tested to formulate the most effective headlines and ad copy for your audience, making them both relevant and interesting.