Programmatic advertising is an automated approach to buying and selling online ads, using automation to aggregate, book, analyze, and optimize online display advertising. It involves methods such as real—time bidding (RTB), private marketplaces (PMP), and programmatic direct. This modern marketing strategy allows advertisers to target specific audiences with precision, making their ad campaigns more efficient and effective.
Programmatic advertising offers precise targeting capabilities, ensuring that ads reach the exact online users they are intended for at the right moment. This level of targeting can be refined using a wide range of tactics, making it easier to narrow ad placement to specific audience segments.
The benefits of programmatic advertising include increased reach and access to a vast ad inventory, connecting with billions of internet users daily. This strategy enables advertisers to deliver highly relevant impressions and take their marketing efforts to the next level, ultimately improving results and reducing advertising costs. By adopting programmatic ad buying, businesses can work smarter, not harder, and deliver high—quality impressions to qualified prospects.
Your dedicated programmatic strategist works closely with you to understand your ideal customers. Using thousands of data points, we set up your ad campaigns to reach those most interested in your products and services precisely when they are most likely to engage with your offerings. Some of our tactics include:
Your ads are shown only to highly intended consumers within a small geographical location — from a trade show lobby to a 25—mile radius.
With exciting placements like Hulu and major sports channels, CTV is the place for your brand. Pricing is far more achievable than you’d expect.
Display isn’t what it used to be. With highly interactive ad unit options and non—intrusive video ad options across desktop, mobile, and app users, we offer endless creative opportunities for brand engagement.
Do you wish you had gone to that trade show or could get in front of everyone that did? Not only can we run hyperlocal ads during event day, but we can also create an audience from those who were in attendance at singular or multiple events using day—specific, proximity—based lookback geo—targeting.
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